psychology | nicole calder

Aug 18, 20223 min read

IF IT'S THERE, WE'LL USE IT

humans lack willpower. especially in relation to things we are addicted to. often when we make claims of becoming 'sober' or quitting...

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Jun 2, 20222 min read

INCENTIVE FOR CHANGE

"people do well when they can do well, not just when they want to do well." i've used this phrase frequently over the years as it's...

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May 24, 20222 min read

WHAT WE DON'T PUNISH, WE INADVERTENTLY REINFORCE

we teach others how to treat us by what we reinforce and what we punish. so when someone acts adversely towards you or towards another...

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Oct 4, 20201 min read

EXPLAIN, DON'T EXCUSE

one of the primary principles i learned in psychology was to explain human behaviour, not excuse it. understanding why humans behave the...

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Sep 17, 20201 min read

YOU HAVE TO REINFORCE THE GOOD

in fact, you have to do this often. if you want to change someone’s behaviour, telling them what they’re doing wrong is less effective...

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